Background and short history
Muuvit is based on the work of an independent association called Nuori Suomi ry (Young Finland Association), which has been promoting healthy lifestyles for Finnish children for over 20 years. The initial version of Muuvit has been running in schools in Finland since 2000.
Founded at the beginning of 2011, Muuvit Health and Learning Oy Ltd. is in charge of the international operations and partnerships of Muuvit. Our mission is to make healthy living easily accessible and fun.
A short history of Muuvit
- Originally developed in Finland, Muuvit has been running in Finnish schools since 2000.
- Over 1.7 million children have been participating Muuvit ever since.
- Nov 2009: the first Muuvit pilot project starts in Germany.
- Jan 2010: the first simultaneous adventure in three countries begins with schools from Helsinki, Munich and Zürich.
- May 2010: Muuvit wins the internalization prize of Tekes, the Finnish Funding Agency for Technology and Innovation.
- Sep 2010: the World Heart Federation and UEFA comes on board. They have been supporting Muuvit as partners ever since.
- Oct 2010: in Hamburg and Zurich 14 local and regional programmes are integrated into Muuvit. The story of “Muuvit Programmes” begins.
- Nov 2010: the German version of Muuvit becomes accessible to the general public.
- Nov 2010-Mar 2011: 16,000 children take part in the German Muuvit – in the first five months.
- Jan 2011: the first Austrian schools enter the adventure.
- Mar 2011: Muuvit Health and Learning Oy Ltd. is founded.
- Autumn 2011: Muuvit starts with a new adventure platform, a brand-new design and a new mascot.
- Sep 2011: The English version of the adventure goes live.
News feed
- 2012/02/02 News The International educational program “Muuvit” will be opened in Ukraine
- 2011/11/09 News Muuvit at the UEFA EURO 2012 in Poland and Ukraine
- 2011/11/01 News Muuvit Adventure evaluated by the University of Bern
- 2011/10/31 News New Muuvit Adventure online – now in English too!
- 2011/09/29 News Muuvit and World Heart Federation sign worldwide co-operation agreement