Background and history « Muuvit


Benefits of physical activity on cognition

Physical activity has benefits for cognitive skills such as observation, verbal and mathematical skills, IQ and memory.

Some findings about the link between exercise and school results:

  • Physical condition is linked to success at school. (Welk et al. 2010)
  • Active children have lower stress levels during the school day. (Lambiase et al. 2010)
  • Physically active pupils are more successful at school, get along well with others and have a better awareness of their own health. Active pupils also plan to continue their studies in high school and university more often than their passive peers. (Kantomaa 2010)
  • Physical activity effects memory, concentration and energy levels. (Hillman et al. 2008 and Coe et al. 2006)
  • Physical activity before school lifts the energy level to better receive learning (Hulley et al. 2008)
  • Physical activity and cognitive functions a have significant positive relationship (Sibley & Etnier, meta analysis 2003)
  • Physical activity has a positive influence on self-esteem (Tremblay et al. 2000)

Read also the recommendation „Physical Activity and Young People“ by the WHO (.pdf)



Playing, interactivity and the learning process

Playful and interactive elements have many functions in the learning process. They can support intelligence, the ability to concentrate, creativity, motivation, lingual development and motor coordination.

Playing and interactivity can help pupils to stay focused and increase willingness to expend effort, especially in phases where ability to concentrate is down.



Learning and moving in the spirit of Muuvit!

Muuvit Adventure is a fun and easy-to-use learning platform that teachers can use to support a healthy lifestyle among their pupils, while enriching their work as educators. The online learning environment consists of information about travel destinations, quizzes, small lists of vocabulary, educational games and easy exercise tips.

Did you know

Video games are often strongly criticized as making children passive. But according to a listing by CNBC, six movement-based games, like Wii Fit and Guitar Hero, are currently among this generation’s top ten favourites. There is even a national programme called Health Games Research with headquarters at the University of California, Santa Barbara.


Childhood obesity is a serious health challenge

According to the WHO, childhood obesity is one of the most serious public health challenges of the 21st century. Overweight children are also likely to become overweight adults. Diabetes, high risk of cardiovascular illnesses and low self-esteem are just a few examples of problems that flow on from obesity.

Muuvit was developed to fight against increasing obesity in children. A study carried out in Finland pointed out that children continued to be more active even three months after taking part in the Muuvit Adventure.

Read more on the Childhood Obesity page of the World Health Organization WHO.

Background and short history

Muuvit is based on the work of an independent association called Nuori Suomi ry (Young Finland Association), which has been promoting healthy lifestyles for Finnish children for over 20 years. The activities of Young Finland have been transferred to “Finnish Sports Confederation” (Valo) as of January 1, 2013. This new umbrella organization has been founded by the The Finnish Sports Federation, Young Finland Association, Finnish Sport for All Association and the Finnish Olympic Committee.

 video on muuvit origins

International operations and development

Founded at the beginning of 2011, Muuvit Health and Learning Oy Ltd. is in charge of the international operations and partnerships. Our mission is to make healthy living easily accessible and fun.

A short history of Muuvit

  • Originally developed in Finland, Muuvit (“Liikuntaseikkailu” in Finnish) has been running in Finnish schools since 2000.
  • Over 2 million children have been participating Muuvit ever since.
  • Nov 2009: the first Muuvit pilot project starts in Germany with VfL Wolfsburg and Ministry for Education in Lower Saxony.
  • Jan 2010: the first simultaneous adventure in three countries begins with schools from Helsinki, Munich and Zürich.
  • May 2010: Muuvit wins the internalization prize of Tekes, the Finnish Funding Agency for Technology and Innovation.
  • Sep 2010: the World Heart Federation and UEFA comes on board. They have been supporting Muuvit as partners ever since.
  • Oct 2010: in Hamburg and Zurich 14 local and regional programmes are integrated into Muuvit.
  • Nov 2010-Mar 2011: 16,000 children take part in the German Muuvit – in the first five months.
  • Mar 2011: Muuvit Health and Learning Oy Ltd. is founded.
  • Sep 2011: The English version of the adventure goes live.
  • Oct 2011: Swiss Health Promotion agency and Muuvit start a multiplication project in Switzerland.
  • Feb 2012: Polish, Russian and Ukrainian versions of Muuvit are opened
  • April 2012: Muuvit is part of the UEFA EURO 2012 – Respect your Health Campaign.
  • July 2012: Swiss retailer Migros becomes corporate partner of Muuvit. WWF Switzerland and Suisse Balance / Santé Suisse follow as institutional partners.
  • October 2012: French and Italian versions are opened for Switzerland.
  • April 2013: Muuvit is opened in Sweden. Celebrating a health campaign of the UEFA Women´s EURO 2013.
  • May 2013: Hospital Hill Primary School from Nairobi, Kenya starts as the 1st African school.