Muuvit at the UEFA EURO 2012 in Poland and Ukraine
MUUVIT provides its educational programme for ”RESPECT your Health – Euroschools 2012”
(BERLIN, 9/11/2011) Founded in March 2011, Muuvit Health and Learning Oy Ltd. is a Finnish company operating in the areas of international education and health. Muuvit Adventure is a programme designed by Muuvit as a tool for teachers, authorities, sports clubs and companies to inspire children to get physically active and enjoy learning.
Muuvit Adventure will be applied within the framework of the UEFA EURO 2012 in Poland and Ukraine to deliver health education messages of the “RESPECT your Health - Euroschools 2012” programme to school children, teachers and parents, as well as the general public.
The RESPECT your Health programme promotes healthy lifestyles among children and their families, with a focus on smoking prevention, healthy diet, moderation in alcohol consumption, and encouraging physical activity. Coordinated by UEFA partner streetfootballworld, the programme trains schools, NGOs and local coaches to combine sport sessions with health education activities.
Johannes Axster, Director Partnership Development at streetfootballworld, states: “With levels of physical activity decreasing all over Europe, we are proud to welcome Muuvit as a RESPECT your Health partner. Muuvit will help give school children in Poland and Ukraine an amazing opportunity to set an example, get active every day, and learn about leading a healthy lifestyle in the run-up to the UEFA EURO 2012.”
Juha Villanen, Muuvit Health & Learning, is delighted: “We are honoured to have been selected to be part of the RESPECT your Health programme at the UEFA EURO 2012. The social power of football combined with educational and health goals is a very exiting mix and will allow us to make a sustainable impact on healthier lifestyles and the joy of learning. This also means that the Muuvit Community now can welcome new friends from Poland and Ukraine to join Finnish, German and Swiss kids in the adventure.”
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Following 11 years of successful programmes in Finland, the German version of Muuvit Adventure was launched in November 2010. It soon spread to 12 German federal states, Switzerland and Austria. It is being further expanded through pilot projects in UK and in the US. By the end of the present school year, Muuvit will have reached over two million children in several European countries.
Further information:
Anne Ruokamo, Marketing & Communication, anne.ruokamo@muuvit.com, Tel.: +49-(0)30-548 16 350, Mobile: +49-(0)157-714 26 494
Juha Villanen, Managing Director, juha.villanen@muuvit.com, Tel.: +49-(0)89-2601 0026, Mobile: +49-(0)172-300 5164
News feed
- 2012/02/02 News The International educational program “Muuvit” will be opened in Ukraine
- 2011/11/09 News Muuvit at the UEFA EURO 2012 in Poland and Ukraine
- 2011/11/01 News Muuvit Adventure evaluated by the University of Bern
- 2011/10/31 News New Muuvit Adventure online – now in English too!
- 2011/09/29 News Muuvit and World Heart Federation sign worldwide co-operation agreement
- 2011/07/24 News World Heart Federation Childrens Toolkit Workshop
- 2011/07/14 News Sports adventure Muuvit starts the new school year with a complete re-launch
- 2011/04/15 Press releases European Society of Cardiology reviewed programmes by Manchester United Foundation, UEFA and… Muuvit!
- 2011/04/11 Press releases Spring heralds the start of Sports Adventure at Finnish schools
- 2011/02/25 News Over 3’000’000 Muuvit Kilometers!
- 2011/02/09 News Muuvit under “Best Campaigns” for physical activity at World Cancer Day.
- 2011/02/09 News Muuvit at EuroPrevent 2011
- 2010/10/12 News Primary School Hardau goes Muuvit!
- 2010/09/28 Press releases Muuvit partners with HeiaHeia.com
- 2010/09/09 News Muuvit goes Zürich!
