Muuvit at the UEFA EURO 2012 in Poland and Ukraine « Muuvit

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Benefits of physical activity on cognition

Physical activity has benefits for cognitive skills such as observation, verbal and mathematical skills, IQ and memory.

Some findings about the link between exercise and school results:

  • Physical condition is linked to success at school. (Welk et al. 2010)
  • Active children have lower stress levels during the school day. (Lambiase et al. 2010)
  • Physically active pupils are more successful at school, get along well with others and have a better awareness of their own health. Active pupils also plan to continue their studies in high school and university more often than their passive peers. (Kantomaa 2010)
  • Physical activity effects memory, concentration and energy levels. (Hillman et al. 2008 and Coe et al. 2006)
  • Physical activity before school lifts the energy level to better receive learning (Hulley et al. 2008)
  • Physical activity and cognitive functions a have significant positive relationship (Sibley & Etnier, meta analysis 2003)
  • Physical activity has a positive influence on self-esteem (Tremblay et al. 2000)

Read also the recommendation „Physical Activity and Young People“ by the WHO (.pdf)

 

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Playing, interactivity and the learning process

Playful and interactive elements have many functions in the learning process. They can support intelligence, the ability to concentrate, creativity, motivation, lingual development and motor coordination.

Playing and interactivity can help pupils to stay focused and increase willingness to expend effort, especially in phases where ability to concentrate is down.

 

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Learning and moving in the spirit of Muuvit!

Muuvit Adventure is a fun and easy-to-use learning platform that teachers can use to support a healthy lifestyle among their pupils, while enriching their work as educators. The online learning environment consists of information about travel destinations, quizzes, small lists of vocabulary, educational games and easy exercise tips.

Did you know

Video games are often strongly criticized as making children passive. But according to a listing by CNBC, six movement-based games, like Wii Fit and Guitar Hero, are currently among this generation’s top ten favourites. There is even a national programme called Health Games Research with headquarters at the University of California, Santa Barbara.

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Childhood obesity is a serious health challenge

According to the WHO, childhood obesity is one of the most serious public health challenges of the 21st century. Overweight children are also likely to become overweight adults. Diabetes, high risk of cardiovascular illnesses and low self-esteem are just a few examples of problems that flow on from obesity.

Muuvit was developed to fight against increasing obesity in children. A study carried out in Finland pointed out that children continued to be more active even three months after taking part in the Muuvit Adventure.

Read more on the Childhood Obesity page of the World Health Organization WHO.

Muuvit at the UEFA EURO 2012 in Poland and Ukraine

MUUVIT provides its educational programme for ”RESPECT your Health – Euroschools 2012”

RESPECT your Health - Euroschools 2012

(BERLIN, 9/11/2011) Founded in March 2011, Muuvit Health and Learning Oy Ltd. is a Finnish company operating in the areas of international education and health. Muuvit Adventure is a programme designed by Muuvit as a tool for teachers, authorities, sports clubs and companies to inspire children to get physically active and enjoy learning.

Muuvit Adventure will be applied within the framework of the UEFA EURO 2012 in Poland and Ukraine to deliver health education messages of the “RESPECT your Health - Euroschools 2012” programme to school children, teachers and parents, as well as the general public.

The RESPECT your Health programme promotes healthy lifestyles among children and their families, with a focus on smoking prevention, healthy diet, moderation in alcohol consumption, and encouraging physical activity. Coordinated by UEFA partner streetfootballworld, the programme trains schools, NGOs and local coaches to combine sport sessions with health education activities.

Johannes Axster, Director Partnership Development at streetfootballworld, states: “With levels of physical activity decreasing all over Europe, we are proud to welcome Muuvit as a RESPECT your Health partner. Muuvit will help give school children in Poland and Ukraine an amazing opportunity to set an example, get active every day, and learn about leading a healthy lifestyle in the run-up to the UEFA EURO 2012.”

Juha Villanen, Muuvit Health & Learning, is delighted: “We are honoured to have been selected to be part of the RESPECT your Health programme at the UEFA EURO 2012. The social power of football combined with educational and health goals is a very exiting mix and will allow us to make a sustainable impact on healthier lifestyles and the joy of learning. This also means that the Muuvit Community now can welcome new friends from Poland and Ukraine to join Finnish, German and Swiss kids in the adventure.”

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Following 11 years of successful programmes in Finland, the German version of Muuvit Adventure was launched in November 2010. It soon spread to 12 German federal states, Switzerland and Austria. It is being further expanded through pilot projects in UK and in the US. By the end of the present school year, Muuvit will have reached over two million children in several European countries.

Further information:

Anne Ruokamo, Marketing & Communication, anne.ruokamo@muuvit.com, Tel.: +49-(0)30-548 16 350, Mobile: +49-(0)157-714 26 494

Juha Villanen, Managing Director, juha.villanen@muuvit.com, Tel.: +49-(0)89-2601 0026, Mobile: +49-(0)172-300 5164

www.muuvit.com

See also: www.uefa.com/uefa/socialresponsibility/respect/